Forget the resume and application, the cover letter is the one part of your job search process where you can truly stand out. Don’t look at the cover letter as a chore, rather as a chance for you to express your personality to your prospective employer. Here are a few tips for writing a great cover letter.
Don’t Reiterate Your Resume
“Don’t tell me the moon is shining; show me the glint of light on broken glass.” – Anton Chekhov
This is your chance to thoroughly explain your resume, instead of simply repeating it. If you worked in sales, there may have been a particular experience that proved you to be an exemplary employee.
If the application requirements state that you should have 30 years experience, don’t apologize for having less. Rather than drawing attention to your weaknesses, focus on your strengths. A cover letter written with a positive approach will receive a much better response than a cover letter written with a negative approach.
Tell Your Story
Why are you unique and why do your skills stand out from the rest? The cover letter should reveal information about your life that is relevant and interesting. How did you find out about the job you’re applying to and how would it benefit your current situation?
If you’re googling “cover letter templates” before writing your own, chances are it isn’t going to be particularly unique. Most companies want to see that you’re truly excited about the position, which means that you need to create a custom cover letter for each job you apply to.
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